GUCCI

To coincide with Black History Month UK in 2020, Gucci partnered with MANJU Journal & A Vibe Called Tech to produce and execute a special story 'We Are All They' in Ghana, celebrating creativity, identity, and cultural expression.

The project explored gender fluidity within Ghanaian culture and dialects, highlighting diverse narratives and contemporary perspectives.

'We Are All They' was produced in Ghana by an all-Ghanaian team including photographer David Nana Opoku-Ansah, Manju Journal’s creative director Richmond Orlando Mensah and stylist Kusi Kubi.

"Manju Journal and A VibeCalledTech’s latest collaboration with Gucci is a vivid celebration of Ghanaian culture" — British Vogue

Services: Creative Consultancy, Creative & Art Direction, Production, Social Media Strategy, Press & Media Relations

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